Social Media Marketing (SMM) Strategies To Grow Leads In 2022

With the advancement of technology and people understanding digital marketing campaigns and tactics better than before, it's becoming harder to generate leads through old strategies. Therefore, digital marketers also need some new strategies and advertising ideas to attract and convert more leads. 

In 20022, we believe that social media marketing is going to prove much useful for B2C brands which is why we have created this list of social media campaign strategies that could grow your leads effectively. 

Begin Posting Goal-Oriented Content On Your Social Media

Till now, several brands used to post non-business or simple public engagement posts to draw attention or to keep the account active. Their social media accounts were only used for awareness and public interaction while most of the business was done through websites or other platforms.

But social media itself can work as a great marketing tool if used properly and this is what any brand, old or new, should be doing in 2022. Start publishing goal-oriented content on your social media accounts and begin the conversion from there itself.

Make social media posts, a part of your sales funnel and you will surely experience growth in your business leads. If you are interested in leveraging your social media account, it is suggested that you join a social media marketing course in Jaipur and learn various SMM techniques and all strategies for online marketing.

Do Not Forget The Lead Magnet Generation Campaigns

There would be various events or marketing campaigns where you can use the give and take policy. It is not always necessary that you provide everything to your users for free. For instance, a property seller can provide a valuable ‘Vaastu brochure’ to its users for free but only if they provide their contact details such as email, phone. Address etc.

Further, the owner can use the details for remarketing or lead generation through a funnel or any feasible medium. Similarly, anyone can use this gated content strategy as a lead magnet and score some warm leads easily. 

Call-To-Actions Are Not Something To Ignore

When you create content for an ad or even your social media post, you generally get options to insert CTAs such as “know more” or “click to download”. Now most people might consider them useless or unnecessary but researchers have something else to say. 

According to various advertisers and marketers, adding CTAs to their promoted posts or display ads has brought additional clicks increasing the click through rate of such posts as compared to those without CTA buttons.

This actually works to tell the prospect what they are supposed to do after they watch the content and helps in navigation through each section of the funnel. Hence, it is important that you research and find some meaningful CTAs for your posts.

In the meantime, in order to increase the success rate of each website, make sure your landing page for every CTA is well optimized to reduce the bounce rate.

Consider Integrating Following Elements In Your SMM Strategy For Lead Growth 

• First thing first, running lead and conversion ads from Facebook or Instagram is beyond comparison. Its reaching power is much higher than organic posts which is why Social media ads are great for more leads.

• Platforms like Facebook, Instagram, LinkedIn etc. have several native tools and plugins such as Facebook marketplace, business account manager etc. These are really powerful tools that you can use and increase the efficiency of your campaigns.

• Don't forget the automated tools such as messaging bots or scheduled posts, that you can use to maximize efficiency and reduce manual operations as much as possible which would also reduce any possibility of human errors.

You might also find our "email marketing strategies of 2022" blog useful for your digital marketing strategies.

Most of these strategies are already implemented by various brands and are likely to produce beneficial results for your online business as well. If you are also eager to learn how to generate or increase leads for any business online, you can enroll in a digital marketing course and learn the skills.