Role of marketing funnel in driving the Right traffic
The marketing Funnel is a step by step representation of stages that a customer has to go through while purchasing a product.It is designed to attract and convert targeted audiences so that in less time more potential customers can be targeted and converted.The main motive of such funnel is to convert leads into customers.Marketing funnel helps to segregate the customer as per targeted audience.Although it is a long way but more efficient way to target potential customers.
Need of Marketing Funnel For E-commerce business
The main purpose of creating a marketing funnel is to get the potential customer for your product.Whenever any customer interact with your product it is not necessary that he will purchase your product .Take a simple example if in case you have apparel store and you have a customer in your store it is not necessary that he will purchase anything at first go.Firstly he/she will visit the store will look for his segment of clothes ,will try it then after comparing price under his budget will think to purchase it.So in between tis there are many stages that a customer has gone through that may not be visible to us but it affects the decision of customer.While everything goes digital it has become easy to target your potential customer through various digital platform available and reach out large audience then in the traditional one.You can learn Digital marketing through various digital marketing institute in Ajmer which will help you to understand this concept more clearly.
Stages for commerce funnel:
Awareness: It is the very first stage of Marketing funnel where the consumer comes to know about your product and he also becomes aware about its presence in the market.Basically this stage is the introduction of a product to the market that leads to segmentation of different campaigns according to customer behaviour. We can utilise this stage to generate lead form which will help to target the audience and reach out to them and create their interest.You can also take help of various social media tools to reach to your audience .Try to learn social media marketing which will help you in making more effective strategy.
Interest : Once the lead is generated for the potential customer the next stage comes to generate their interest in the product.Simply making the customer aware about the product doesn't assure their interest in the product we need to develop it.Here in this stage of marketing funnel we nurture the potential need and convert them into customer.We start building relationship with the customers and build their interest in our product.
Desire: In this stage the customer is already aware about the brand and he knows all the available options.The main focus in this stage is to convince them about our product and assure them that it is the best solution to their problem.This stage helps to connect personally with the customer and inspire them to make purchase.
Action:This stage plays a very important role in converting desire into reality.Here the customer will become sure of his purchase so it is very important to make a strong strategy to convert your customer into buying.Strategy should not only be purchased oriented as it may bitter the customer experience ,One should make strategy customer oriented which helps customer to connect and take further action.
Conclusion: This marketing funnel simplifies how a person is turned into a customer.It shows different stages which a customer go through while he thinks of purchasing any item.It helps to build strategy to convert potential customer into buyer.While learning these steps you will realise what are the aspects that you need to take care while making campaign and at what stage what actions are to be taken.
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